Country Director Life

Internally, there is a noticeable lack of visibility in some areas of the business regarding how our Country Director in APAC supports daily operations. The leadership team is keen to initiate conversations on this topic with a broader audience and believes that a visually engaging approach could effectively trigger this dialogue. Consequently, the concept of a 'Day in the Life' animation emerged as a compelling idea. We anticipate that a short animation video will provide context on how our Country Director can support the business both internally and externally, igniting discussions and engagement, leading to enhanced collaboration and improved services for our clients.

The Outcome

Increased visibility

The animation provides clear insights into the Country Director's role and contributions, enhancing internal understanding of how the Director supports daily operations in the business.

Broader engagement

The animation circulated among over 1,000 CBRE employees across APAC. This large-scale distribution significantly increased internal visibility regarding how the Director supports daily operations.