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Capability Statement

A new APAC capability statement aligned with CBRE's revised value proposition, rolled out across multiple countries while staying true to the CBRE brand.

Client
CBRE
Role
Art Director
Year
Aug 2022 to Dec 2023
Discipline
Visual Design
Capability Statement

The business aimed to launch a new capability statement aligned with CBRE's revised value proposition, closely adhering to the existing CBRE brand and tone of voice. This project was rolled out across several APAC countries, including Korea, Indonesia, Thailand, Malaysia, and Vietnam, with each country showcasing its unique set of highlighted products and services.

The Global Workplace Solutions capability statement cover
Capability statement cover
Industry Leader spread
Integration of CBRE business lines
Services at a Glance spread
Project Management Services spread
CBRE Indonesia country spread

The Outcome

Consistent brand recognition

The new capability statement was successfully integrated with the existing CBRE brand, ensuring a consistent and recognisable brand identity across all APAC regions. This helped in maintaining brand loyalty and recognition.

Market-specific offerings

Each country successfully showcased its unique set of products and services, demonstrating CBRE's deep understanding and expertise in local market dynamics. This approach enhanced the company's reputation as a versatile and knowledgeable market player.

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